Posted Wednesday, October 22, 2008 by
Customer Service
In the decades before the
internet, there were many artists, some very good and some like today, not good,
but they had to save their dollars up to make a good recording in a bona-fide
recording studio. And then save more money to “press records and make tapes and
eventually CD replication or CD duplication.
They then had to try to sell
these records/cassettes/CDs (other than at their gigs) and get recognition, by
getting played on the radio and an audience with decision makers at the record
labels. Few made it.
Now we have a different world
for all the music to be heard. A lot of music! Some of this music is very good, much more is
mediocre and some is similar to much of the other music that is out there, and finally
there is lots of crap.
Anyone can buy a home
studio. All one needs is a laptop, some
recording gear, mix it themselves and post it on the internet. Again much of this is garbage.
But many established and new
talented artists are finding a way to take their quality recordings and
creations and get them to new and greater audiences
Artists are thinking “What do
I need a record label for?” and creating their own innovative attempt to change the
industry.
Again, I have to say that I
think there is too much exposure to this big basket of easily created “music”
that was not made in the same creative process that brought us great music in
the past. (We still have this process going on today but there is a forest from
which the consumer must choose where there once was a small wooded lot full of
only the great trees)
I have a thought, (not really
a theory as that would take too much work), but I believe that a significant
reason that Pre-recorded Music Sales is suffering because there is currently,
and has been for some time, too much JUNK MUSIC. I think that this started a while ago, even
at the beginning of physical CD’s sales falling and it’s continuing today. Great music would sell in any configuration.
I think back in the day of the
illegal pirates (Napster and others) the record companies panicked and started
playing defense. I also think that their
business priorities were not for the music or the artists but for Wall
Street. I think physical CD sales
started falling because the record companies were not concentrating on putting
out quality music and developing acts.
Which, in the past, took great creative leadership from legendary
industry leaders, (not too many as active as they were) working with artists, managers
and promotion people, over long periods of time to create art. Yes, sellable art.
During that transitional
period from physical media to the internet options, developing artists and
music trends was not the focus of the people at the top of these once great
companies. Everything started to sound the same. Human voices were manipulated in an electronic
chorus. Pretty faces seemed to be very
important in the development of acts, pretty faces, more important than the
quality of the music
There is no doubt that the
amount of time each of us has to do what we want to do with our leisure time is
pretty much limited. And we have more things to look at from that HD picture to
the screen on our Blackberries. We can
Google from anywhere. We can get any music anytime we want from a download or a
session of reloading our handheld, whatever we carry.
So it is not surprising that
physical sales of anything entertainment would be reduced; CD’s, books, etc.
Maybe the world taste of music
has changed and I have not. I doubt that
because when I see great new talent today I know it and appreciate it. There is just not enough great, thoughtfully created music that is marketed to
the potential music buyer. I guess I am
saying this to the physical media buyer.